Gary M. Davis

437 Tara Lane, Webster, New York 14580
585.787.2361(h) 585.301.0467(c)


I help align companies' user experience with their business objectives. Improved productivity, ease of use and aesthetics resulting in reduced training needs, lower support costs, increased sales and delighted customers. Extensive expertise in multiple disciplines including user experience design, user interface architecture and design, human factors evaluation, graphic design and industrial design.

Related Skills

  • Scope of talent encompasses conceptual, workflow and aesthetic design
  • Expertise using Axure, Balsamiq, Photoshop, Illustrator and Dreamweaver
  • Familiar with both Lean and Agile methodologies
  • Direct experience with coding including HTML, CSS, PHP, SQL, JavaScript, jQuery, and Bootstrap

Professional Experience

User Experience Design Consultant

Kodak Alaris (via Can-Am Consultants)

Rochester, New York 2015 – Present

User Experience Design Consultant - Shepherding the development and adoption of a user experience strategy for the company’s information management division. Developed designs, built prototypes and contributed to front-end UI development.


Santa Clara, California / Rochester, New York 2011 – 2105

Principal User Experience Designer – Effectively collaborated with a remote, geographically distributed team of project managers, engineers, QA, and designers. Fostered a shared understanding of usability issues across diverse teams by iteratively developing and testing prototypes. Led the design of clean sheet products, feature updates and workflow improvements simplifying highly complex IT tasks.

  • Led major workflow revisions and design of new features for the flagship K1000, providing improved workflow and productivity.
  • Led the design of the new K3000 from initial concept to product launch in about one year – the most successful product introduction in Dell KACE history, with sales 50% over forecast.
  • Led the clean-sheet design of the K1000 Go mobile app with a seamless experience across platforms and screen sizes. Adopted by over 30% of eligible customers in less than 6 months.

Eastman Kodak

Rochester, New York 2007 - 2010

Senior User Experience Designer – Coordinated vendors, developers and technicians to complete multiple simultaneous design projects on schedule and within budget. Drove insightful and progressive approaches into feature workflows. Initiated iterative usability testing for projects, resulting in critical improvements to user experience.

  • Led a complete redesign of the flagship Picture-Maker Kiosk UI, which increased user perception of quality more than 20%, vastly simplified workflow, reduced visual clutter and shifted the focus to user content.
  • Led the design of a stand-alone greeting card kiosk UI and improved the overall ease of use rating by 15% through iterative usability studies. Later incorporated this design into existing kiosk workflow.
  • Conducted iterative human-factors assessments for printers, uncovering safety and usability issues. Recommended changes including hardware, labeling and control panel changes which reduced key support costs in excess of 25%.


Rochester, New York 1996 - 2006

Senior User Experience Designer – Led and participated in interdisciplinary teams for the design of major features and services. Provided User Interaction Design support including competitive benchmarking, workflow analysis, architecture, graphics and nomenclature, usability study planning and reporting, wire-frames, storyboards, style guides and detailed specifications.

  • Designed print drivers that improved success rates of key tasks over 200% and were adopted as the company-wide design standard.
  • Increased reseller interest in Xerox equipment over competitors by devising a complete end-to-end system to direct sales of supplies to the original reseller.
  • Enhanced usability and customer satisfaction by unifying several divergent authentication, accounting and access schemes into a single coherent design.
  • Led an interdisciplinary team in the creation of a ground-breaking new walk-up network email service that was adopted throughout the product line.
  • Improved usability and simplified the workflow for the Build Job feature on Xerox products, improving success rates in excess of 50% and productivity more than 20%.
  • Increased the collection of revenue over $1M per year through redesign of the billing meters UI and establishment of coherent nomenclature across devices.
  • Successfully scaled UI architecture across various display sizes and resolutions while maintaining a common look and feel.

Additional Experience

Graphic Design Consultant

Marietta - Designed custom amenities labeling and carton graphics for several national hotel chains. Developed contract packaging for national manufacturers.

Senior Industrial Designer

Smith Corona - Explored new product concepts and modified existing products. Developed graphical user interface designs.

Graphic Designer

Cleary Graphics , Inc. - Created publications in various languages. Pioneered work-group procedures and trained employees in the efficient use of software.

Industrial Design Consultant

Crosman Air Guns/ Ranging - Assisted the company's expansion into new markets by developing comprehensive industrial design for new products and modifying existing products.


SYRACUSE UNIVERSITY, Syracuse, New York - Bachelor of Industrial Design
Lean Six Sigma - Green Belt


AWARDED: 8046264 Directing post-sale supplies revenue to original dealer, 7280241 Print driver user interface, 6134019 Help button service for a user interface in a digital printing scanning or facsimile system, 7154628 Job secure overwrite failure notification
PENDING: 20070188772 Recursive build job graphical user interface, 20050198145 Pay e-mail methods and systems, 20040261035 Automatic tab displaying and maximum tab storing user interface and a reprographic machine having same